Thoughtful Promotional Gifts Build Client Loyalty

Back in the 1960’s ESSO service stations put to use a good deal of marketing gifts. From the yearly calendar given to all the neighbors, to the little plastic dinosaur piggy bank kids learned to love, everyone who lived during that time has fond memories of ESSO. The ESSO station was where the friendly neighborhood mechanic worked and he always made sure all the neighborhood kids got a toy, or if there were no new toys, he’d give out some candy from behind the counter. This friendly surprise giving built customer relationships that lasted a lifetime.

Depression era pink glass and A&P dishware were also great presents, which homemakers came to treasure. In modern times depression era glass is collectible and sells for a lot of money, but at the time it was given away as a surprise for buying gasoline.

Why were these gift items so treasured, and coveted that today they have even greater value? These items now stir powerful memories from all who remember receiving them. Advertising objects are a part of our culture and have been for a long time.

While things are vastly different in 2010, they don’t have to be all that different. Giving a gift item to a customer still works the same miracles, especially if you have a toy with your trademark on it for their children. Creating an association like that with the children gives your enterprise a special kind of longevity, because it creates treasured childhood memories. Parents also remember those toys fondly, as their children grow up. Toys make great marketing keepsakes for most organizations and businesses. Exxon may have forgotten the value of them, but consider McDonald's. They offer toys with the happy meal and their popularity is unmatched world wide.

Gifts bring you closer to your clientele and build a sense of community. That is just as important now as it was fifty years ago, and the memories created now will be just as powerful as those created during the depression when ladies enjoyed their lovely pink glass bowls, and in the sixties when green ESSO dinosaurs roamed the earth, and hid in toy boxes.

Today’s promo surprises come in a variety of shapes sizes and price ranges. Calendars are still printed each year with organization names on them. Pen and pencil sets, jewelry, key chains, toys, glassware, coffee mugs, tee shirts, hats, jackets and even under ware can all be printed with your corporation name, in order to create warm neighborhood relationships. These rewards can be as important and memorable as those nostalgic rewards of yesteryear, as you build your venture, and build lasting friendships for years to come.



printed mug are an excellent marketing tool for your business. Whether you are gifting promotional mugs for travel or for in home or office use, you are guaranteed that one way or another they will be utilized by your customers. To shop from a wide selection of mugs log onto printedmug.org.uk.