Thoughtful Promoting Gifts Build Client Loyalty

Back in the 1960’s ESSO service stations implemented a great deal of advertising presents. From the yearly calendar given to all the neighbors, to the little plastic dinosaur piggy bank kids learned to love, everyone who lived during that time has fond memories of ESSO. The ESSO station was where the friendly neighborhood mechanic worked and he always made sure all the neighborhood kids got a toy, or if there were no new toys, he’d give out some candy from behind the counter. This friendly keepsake giving built customer relationships that lasted a lifetime.

Depression era pink glass and A&P dishware were also great rewards, which homemakers came to treasure. In modern times depression era glass is collectible and sells for an awful lot of money, but at the time it was given away as a reward for buying gasoline.

Why were these surprises so treasured, and coveted that today they have even greater value? These gadgets now stir powerful memories from all who remember receiving them. Promoting merchandises are a part of our culture and have been for a long time.

While things are vastly different in 2010, they don’t have to be all that different. Giving a gift to a customer still works the same miracles, especially if you have a toy with your emblem on it for their children. Creating an association like that with the children gives your corporate sector a special kind of longevity, because it creates treasured childhood memories. Parents also remember those toys fondly, as their children grow up. Toys make great promotional gift items for most businesses. Exxon may have forgotten the value of them, but consider McDonald's. They offer toys with the happy meal and their popularity is unmatched world wide.

Gifts bring you closer to your clientele and build a sense of community. That is just as important now as it was fifty years ago, and the memories created now will be just as powerful as those created during the depression when ladies enjoyed their lovely pink glass bowls, and in the sixties when green ESSO dinosaurs roamed the earth, and hid in toy boxes.

Today’s promo keepsakes come in a variety of shapes sizes and price ranges. Calendars are still printed each year with business names on them. Pen and pencil sets, jewelry, key chains, toys, glassware, coffee mugs, tee shirts, hats, jackets and even under ware can all be printed with your organization name, in order to create warm neighborhood relationships. These surprises can be as important and memorable as those nostalgic rewards of yesteryear, as you build your organization, and build lasting friendships for years to come.


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